Business English Courses for Marketing Professionals

 In Business English

Online Business English Courses for Marketing Professionals

Good communication is a primary requirement for marketing professionals. If you work for an international company, you should probably consider brushing up on corporate vocabulary with an online business English course specifically designed for marketing professionals.

The British Council notes that English is recognised as the most dominant language in the business world. There are also a lot of opportunities for young professionals in Vienna to progress your career by working for a recognised corporate entity.

Yet business English is confusing for non-native speakers. The language used in corporate settings is quite different from general English. When you work in specialist industries such as sales and marketing, the terms and expressions you will hear don’t make any sense whatsoever.

If you work in the marketing department for an English-speaking company, you will probably know that marketing professionals use a language all of their own.

Let’s take a look at some of the business English terms and expressions you are likely to hear in sales and marketing professions.


Common Business English Terms for Marketing Professionals

  • Market niche(pronounced ‘neesh’): a small segment of a larger market that can be defined by a unique component; needs, preferences, identity.
  • Niche market(still pronounced ‘neesh’): slightly different to a market niche, a niche market is a particular market that targets consumers with a particular interest (i.e. golf, tractors, stamp collecting).
  • Benchmarking: refers to comparing prices and products with your competitors
  • Bottom line: refers to the lowest net income a company targets. For example: “Our bottom line month-on-month is a turnover of £1.5m.”
  • Coupon: vouchers that offer consumers discount on a particular product. These days you often find “mobile coupons”.
  • Marketing mix: this is a term that is used to express the various strategies used by a company; content marketing, social media, email, eBook etc.


Typical Business English Words in Marketing

In this next section are several business English terms you will probably hear in marketing roles.

  • We’re looking to partner with influencers in the industry.

Influencers are social media experts that focus on a particular market niche (gadgets, make-up) and can help to promote your brand.

  • Can you perform a full analysis of our sales cycle?

A sales cycle tracks the customer journey from beginning to end.

  • We need to devise a strategy that will increase the conversion rate.

Conversion rate refers to the number of customers that have purchased a product or service versus the number of visitors to your store or website.

  • Customer retention is the first rule to increasing profit margins.

Customer retention is a strategy that aims to entice customers to purchase again and again (good customer support, loyalty programs).

  • The latest consumer trends indicate buyers are focused on wellbeing.

Consumer trends are the popular reasons for people purchasing products or services.


Online Business English Courses in Vienna

Whether you’re writing email shots, promotional ads, advertorials, presentations or want to perfect your elevator pitch, our online business English courses cover a wide range of specialities and can be customised to suit your specific needs.

Our experienced teachers are native English and will help you to express your ideas in writing and verbal communication, write marketing reports, and develop persuasive presentations together with punchy headlines, taglines and tweets.

We will also teach you phrases and words you can expect to hear in marketing departments so you can “keep up to speed” in meetings and understand instructions from your manager.

So if you want to know what a “brainstorm” is, be “on the same page” as your colleagues, and ”think outside the box”, “give us a bell” (get in touch) and book our business English courses in Vienna.

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